R / c fail as a result of
5 major problems:
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in one or even more of these areas.
Let`s
first take a look at sales. You'll have the most effective programming
and a lot interesting content on your own radio station, however if you
simply can't sell it off, then you've got an appealing challenge on your
hands.
Radio sales isn't brain surgery or too difficult. Additionally, there are no Houdini magic or mumbo jumbo involved.
Radio Station Consultant
To
reach your goals in radio sales, you should master some simple, yet
incredibly-powerful concepts, and possess the motivation and discipline
to execute these concepts everyday.
It's not about "selling spots."
That's very short-sighted and short-term. Your salespeople will be doing
nothing greater than running set up.
What brings greater and
longer-term results is your salespeople stand before decision-makers by
having an idea, using a plan, vision, a spec spot, and order the
business enterprise. If they are not seeking the business, then what
makes them there?
I show salespeople making a lot of cash (for
themselves as well as the station) selling local direct business. What
direction to go, and ways to get it done. Who to penetrate front of.
Things to say, and ways to express it.
Having sold literally
millions-of-dollars valuation on inventory, Let me tell you that massive
success in radio sales isn't easy, however it is all so
incredibly-simple! Radio Station Sales And Programming Consultant
Next, let`s discuss programming. Today`s
massively-successful stereo are creatively hyper-focused on the very
specific target market, and exude these seven critically-important
qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams come true, change the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having
programmed stations in many different different formats in small,
medium and major markets, Let me tell you that massive success in radio
programming is difficult, but, like sales, it is rather, very simple!
In
order to dramatically improve sales, programming, and every department
at the radio station(s), then let's have a conversation and get the ball
rolling.
Call me for a free, confidential first consultation. Speak directly beside me, no associate. My contact number is 631-764-6460.
I look forward to hearing from you, and am very excited about working with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The effectiveness of Now!
10 Shore Road, Mount Sinai, NY 11766
Cell phone: 631-764-6460
Email: SjRybak@aol.com
